What does the font and colour of the logo suggest about the type of music on the channel?
- A bright orange suggests youth and energy, the colour is also quite a strange colour to use which makes it stand out against other logos.
- The type of people that would listen to this channel may like energetic music that represents a young audience like popular songs or top charts.
- The font is in capitals underneath the main logo which makes it stand out more and also emphasis the energetic feel of the logo.
- The TV looks drawn onto the M making it seems more childish and young.
What objects or shapes are used in the logo and what do these suggest about the type of music on the channel?
- The background image is black with smaller cartoon drawings that make up the background, all these drawings are meant to represent a part of the channel for example you can see a drawing of a bottle of wine next to the TV suggesting that the audience is above 18 and is interested in alcohol.
- This also represents the type of music played suggesting that it may be mature content but can also reach out to a younger audience.
What kind of audience does the channel logo seem to suggest?
- An audience that is mature but energetic that would most likely listen to popular music, this generally targets an age range of 15-30.
- MTV is a popular TV channel so this fits in with the popular music played along with rock music, but would generally not play independent music.
Owned by: Viacom Media Networks
The Hits
What does the font and colour of the logo suggest about the type of music on the channel?
- The colour is a soft lilac, making the logo seem slightly feminine but the purple also may represent a calm radio maybe playing less popular music and more independent.
- The actual word The Hits suggests that they play only popular music because they are the 'hits' of the week so the colour may not fit in with the logo.
- The font also represents a informal type of channel because the T isn't captalised.
- The star is the same colour as the logo, the shape is meant to represent stardom or an asterisk.
- This suggests the type of music played is targeted for younger audience looking for stardom.
What kind of audience does the channel logo seem to suggest?
- It suggests that the audience is young, who listens to popular music much like MTV but may be less known as MTV.
- The age range may be from 13-20
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