Thursday, 20 June 2013

Textual Analysis of Music Videos


If I Were a Boy- Beyonce

Written by: BC Jean and Toby Gad
Produced by: Toby Gad and Beyonce Knowles
Directed by: Jake Nava
Narrative based

  • It is a pop and folk rock ballad, you can tell this by the use of instruments like acoustic guitars, drums and strings.
  • The characteristic of the genre is emotive vocal singing that is meant to express an emotion through the performance.
Relationship between lyrics and visuals
  • In the video the artist is talking about how she would treat her wife if she were in a man's shoes "I'd listen to her, 'Cause I know how it hurts"
  • She says if she were a boy she would "roll out of bed in the morning and throw on what I wanted" in the video you can see her dressing as if preparing for work and just throwing on her police uniform with out thought, the lyrics link in with the video very well here.
  • Later on in the video she says she would "turn off my phone, tell everyone it was broken, so they'd think that I was sleeping alone" and again she is seen turning off her phone so her husband won't call her while she's out. Both these matches with the lyrics emphasise the importance of the lyrics and relate the story back to the video.
Relationship between music and visuals
  • The video changes with the tempo of the music many times. For example at the beginning the tempo and the artist voice rises as she sings into the 2nd verse and at this moment the artists is seen opening the door and walking to the car, seeming to travel more quickly and with more emphasis than when she's in the house.
  • Another time is when she begins to sing the chorus for the first time. The mood of the video changes, the two police officers are seen driving trying to catch someone, you can hear sirens and they look more distressed. This mood change in the video is meant to emphasise a mood change in the song.
 Star image motifs
  • The image the artist wanted to portray was a role reversal of the husband and wife and how the husband will affect their relationship through out his normal work day. Beyonce wanted people to understand how men treat women in relationships.
  • The relation of 'If I Were a Boy' to her other single she released at the same time 'Single Ladies' is that both songs represent Beyonce's persona of a strong independent woman who is okay with being single and will not stand being treated wrongly by anyone.
Reference of notion of looking
  • There are many close-ups of the artist in the video mostly from a male gaze, sexualising the artist as a woman to be desired by men. This in effect emphasises the narrative of the video because both the husband and wife are sexualised by their work colleagues.
  • There are many times the artist is on sexual display but is explained through the story as to why she is sexualised. For example a long shot of the artist is seen arresting a criminal and taking him over to the car, during this time her male partner is watching her sexually, as well as the camera which does a pan down of her whole body. Both these shots are meant to show how women are sexualised by their colleagues, also how they act upon those emotions.
Intertexual references
  • The video is said to relate to the film Freaky Friday (1976) because the main theme is role reversal so the two characters can understand how they live their lives and how they respond to certain emotions.
  • The video may also relate to police shows from America such as NCIS or Law and Order simply because of the similar shots used when arresting criminals and working at the precinct.


















Tuesday, 18 June 2013

Textual Analysis of Music TV Logos

MTV












What does the font and colour of the logo suggest about the type of music on the channel?

  • A bright orange suggests youth and energy, the colour is also quite a strange colour to use which makes it stand out against other logos. 
  • The type of people that would listen to this channel may like energetic music that represents a young audience like popular songs or top charts.
  • The font is in capitals underneath the main logo which makes it stand out more and also emphasis the energetic feel of the logo.
  • The TV looks drawn onto the M making it seems more childish and young.
What objects or shapes are used in the logo and what do these suggest about the type of music on the channel?
  • The background image is black with smaller cartoon drawings that make up the background, all these drawings are meant to represent a part of the channel for example you can see a drawing of a bottle of wine next to the TV suggesting that the audience is above 18 and is interested in alcohol. 
  • This also represents the type of music played suggesting that it may be mature content but can also reach out to a younger audience.
What kind of audience does the channel logo seem to suggest?
  • An audience that is mature but energetic that would most likely listen to popular music, this generally targets an age range of 15-30.
  • MTV is a popular TV channel so this fits in with the popular music played along with rock music, but would generally not play independent music. 

Owned by: Viacom Media Networks




The Hits








What does the font and colour of the logo suggest about the type of music on the channel?

  • The colour is a soft lilac, making the logo seem slightly feminine but the purple also may represent a calm radio maybe playing less popular music and more independent.
  • The actual word The Hits suggests that they play only popular music because they are the 'hits' of the week so the colour may not fit in with the logo.
  • The font also represents a informal type of channel because the T isn't captalised.
What objects or shapes are used in the logo and what do these suggest about the type of music on the channel?

  • The star is the same colour as the logo, the shape is meant to represent stardom or an asterisk.
  • This suggests the type of music played is targeted for younger audience looking for stardom.
What kind of audience does the channel logo seem to suggest?
  • It suggests that the audience is young, who listens to popular music much like MTV but may be less known as MTV. 
  • The age range may be from 13-20

Owned by: Box Television



Smash Hits







What does the font and colour of the logo suggest about the type of music on the channel?
  • The font is a very bright yellow and white, the yellow could represent youth and energy. Or money as it is a gold like colour.













kerrang!

Music Video Conventions

THEORY:

-Andrew Goodwin

  • Relation between lyrics and visuals
  • Relation between music and visuals
  • Demand for lots of close ups of main artist
  • Certain genres have styles + iconography
  • Intertexual references- Music, film and TV
  • References to voyeurism- Screens within screens, binoculars, male gaze, cameras
PURPOSE:

  • Promotion and construction of band artist's image
  • Main reason for music video
  • Marketing other media products e.g film
EDITING:
  • Fast out montage to ensure multiple viewings
  • Digital effects- Split screens, CGI, colourisation
  • Slow paced + gentler transitions = calmer mood
LYRICS:
  • Establish general mood/ sense of subject
  • All lyrics rarely illustrated
  • Key lines play a part in visuals
CAMERA WORK:
  • How image are sequenced
  • Angles
  • Movement -Makes stage performance more dramatic
  •                  -May accompany artist walking/ dancing
  • Close ups  -Allows eye contact
  •                  -Close observation on facial expressions
  •                  -Presents artist in a way that can't be represented at concerts
MUSIC:
  • Music videos make use of the tempo of the track to guide the editing
  • Some instruments may be more emphasised
GENRE:
  • Same music videos are easily categorised
  • Some music channels focus on a particular genre
  • Seen through mise-en-scene themes, performance and camera editing styles









Music Channels- Drop

Music Television Channel Ideas

DROP:

  • Dubstep
  • Age range is 18-25 (club scene)
  • Slogan: 'Stop and Drop'
PLAYLIST:
  1. Need Air- Magnetic Man
  2. Summit- Skrillex
  3. Girls Get Down- Nic Perry
  4. Thermal Vision- Proxima
  5. Get Ya Freak On- Koshii
  6. Come To Party- Kennedy Jones
  7. Cyborg- Pistol Shrime
  8. Drop It Now- Robosteel
  9. I Know You Want Me- Royal T
  10. Endorphins- Subfocus
LOGO:


Music Channels- Island Beats

Music Television Channel Ideas

ISLAND BEATS:

  • Caribbean, Reggae and Ska
  • Age range is varied  but above 20
  • Slogan: 'Beats that take you back to the island'

PLAYLIST:
  1. No Woman No Cry- Bob Marley
  2. The Harder The Come- JImmy Cliff
  3. River Of Babylon- The Melodians
  4. Cherry On Baby- Eric Donaldson
  5. You've Done So Much- The Specials
  6. Pressure Drop- Toots and The Maytells
  7. Guns Of Nararone- The Skatalites
  8. Banana Beat Song- Harry Belfonte
  9. No Doctor No- Might Sparrow
  10. Roll It Gyal- Allison Hinds
LOGO:


Music Channels- Live

Music Television Channel Ideas

LIVE:

  • All genre music channel
  • Age range is 13-30
  • Slogan: 'Live your life with music'
  • Has live performances as well as music videos
PLAYLIST:
  1. Breakeven- The Script
  2. American Idiot- Green Day
  3. Chop Suey- System of a down
  4. Smash TV- Chase and Status
  5. The Real Slim Shady- Eminem
  6. M.A.D- Houdouken
  7. Simple as This- Jake Bugg
  8. Radioactive- Imagine Dragons
  9. 1+1- Beyonce
  10. Diamonds- Rihanna
  11. Uprising- Muse
  12. Agony- Paloma Faith
  13. Just Give Me a Reason- Pink ft. Nate Ruess
  14. Mr Brightside- The Killers
  15. Starships- Nicki Minaj
  16. Duality- Slipnot
  17. Best Of You- Foo Fighters
  18. Moutains- Biffy Clyro
  19. Livin' on a Prayer- Bon Jovi
  20. Troublemaker- Olly Murs
SCHEDULE FOR 'LIVE':
  • 9AM-12PM: Music videos
  • 12PM-2PM: In studio live performances
  • 2PM-4PM: Acoustics
  • 4PM-5PM: Interviews
  • 5PM-9PM: Live performance videos
  • 9PM-3AM: Music videos
LOGO:












Genre moodboards